Studies for every stage of your products’ and services’ life cycle
We support you throughout the life cycle of a product or service, with personalized, simple and agile approaches that address your specific challenges.
Studies to better know your consumers, their usage and your growth opportunities.
Usage and attitude studies
Understand your market and identify growth opportunities.
Consumer segmentation studies
Categorize your market into distinct groups, to better address marketing strategies toward the identified consumer segments.
Ethnographic studies
Gain an in-depth understanding of how consumers interact with products and services in their natural environment.
Shopper studies
Understand buyer behavior to better structure and optimize your in-store offer.
DOMAIN 2 OF 5
Guiding brand strategy
The insights needed to optimize your brands’ performance and durably establish their place in hyper-competitive markets.
Brand audit
Establish a complete diagnosis of your brands: understand their DNA and values, how their universe is perceived, their strengths and weaknesses, as well as the drivers and barriers toward them.
Brand health tracking
Monitor the health of your brands to ensure sustainable, profitable growth: measure their performance and that of competitors on key indicators, assess the impact of your campaigns and identify development levers.
DOMAIN 3 OF 5
Innovating and developing a new offer
Validate your ideas and concepts before investing in the full development of an offer.
Idea screening
Assess the potential of new ideas to define which ones should move forward in the development process.
Concept test
Assess consumer acceptance of a concept before product development.
Concept optimizer
Optimize concepts and validate those that meet consumer needs, before investing in the full development of an offer.
Concept & use test
Assess the appeal of a new offer before its market launch.
DOMAIN 4 OF 5
Optimizing marketing mix performance
The right decisions on product, price, packaging and communication.
Product test
Assess the product’s appeal and its ability to meet your customers’ needs and expectations.
Price elasticity studies
Assess price elasticity and its impact on revenue for a better pricing strategy.
Choice based conjoint
Define the best mix combination and the optimal pricing strategy to increase your market share.
Pack test
Optimize your packaging to stand out in store, win over consumers and ensure your brands’ success.
Advertising pre-test
Diagnose and optimize advertising content or creative execution before your campaigns are broadcast.
Advertising post-test
Diagnose an advertisement’s performance after its launch and public exposure.
DOMAIN 5 OF 5
Improving the customer experience
Diagnose your customers’ satisfaction at different touchpoints and identify strategic levers to strengthen it.
Customer satisfaction
Increase your customers’ satisfaction and enhance their experiences with your brands.
Customer churn
Understand attrition dynamics and the profile of “switchers” to ensure better customer retention.
Mystery shopping / calls
Audit and optimize the quality of your services for a better customer experience.
NPS (Net promoter score)
Increase your customers’ loyalty and improve your brands’ reputation and recommendation.
