A solid field setup, from data collection to quality control
Human, logistical and technical resources
Human resources
An active presence in the main cities, with interviewers and supervisors permanently mobilized, reinforced according to project needs.
Logistical resources
Secure collection on connected tablets with the SurveyToGo application: real-time data collection and quality control.
Technical resources
High-performance software and analysis tools for questionnaire scripting, data processing and advanced analytics.
Broad geographic coverage, one quality standard
North Africa
Our interviewers cover urban, semi-urban and rural areas, and work throughout the region.
West Africa, the Middle East and other regions of the world
We run your projects with selected field partners, following the same quality control procedures.
Equipped facilities for your tests and groups
Test rooms: Central Location
Rooms equipped to consumer testing standards: individual test booths, equipped kitchen, waiting room.
Focus group room
Observation room (up to 10 people) with one-way mirror, audio and video recording, Wi-Fi and live web streaming to follow the meeting remotely. Room adaptable to each project.
Quality control in three stages
Before fieldwork
Team briefing, mock interviews and pilot interviews to validate the questionnaire.
During fieldwork
On-site supervisors and GPS-equipped tablets.
of interviews checked: 20% by phone, 10% by unannounced visits
After fieldwork
Every questionnaire is verified, with a call-back to the respondent or a new interview at the slightest doubt.
ESOMAR member: compliance with the profession’s international standards.